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  • BMW, Clinique, Audi Top Luxury Brands on Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook IQ index, which ranks the Facebook aptitude of luxury brands.

  • Adapt or Perish: The New Dynamics of Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.

  • Twitter Use Reaches 13%, Strongest Among Minority Groups

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, Twitter use among men has doubled, from 7% in November, to 14% in May 2011.

  • Tradigital Values: Reconciling Traditional and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.

  • Twitter Stats: Photo-Sharing Tweets; Search Queries

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter's recent announcement to launch its own photo- and video-sharing service may impact the role of established, third-party image-hosting services, that now enable some 2.1 million tweets linked to images each day, according to a study by Sysomos.

  • Work With Passion: Lessons From a Successful Hollywood Screenwriter

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it.

  • Social Media Popular as TV, Movies Lose Appeal

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.

  • Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.

  • Privacy Concerns Erode Social Media User Satisfaction

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular social sites, have a negative impact on users' likelihood to recommend those sites, according to a study by Netpop Research.

  • Email Subscriber Engagement Checklist: Six Tips to Keep Handy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.

  • Smartphones Preferred Over Computers for Web Access

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    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life."

  • How an Unhappy Customer Can (Paradoxically) Help Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.

  • Top Media Sites, Blogs, Reaching Mobile Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Led by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, a mobile app, or both, according to a study by 2ergo.

  • Analyze This: Marketers Must Focus on Analytics to Increase Their Value

    Article

    CONTENT TYPE: Article | TOPIC: None

    For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.

  • 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has confirmed.

  • Real-Time Marketing: How Today's Marketers Are Deploying New Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.

  • Shoppers Buying Less Impulsively Online

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    CONTENT TYPE: Chart | TOPIC: None

    As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according to a new survey from Yahoo.

  • How to Use Customer Experience to Differentiate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.

  • Online Ad Targeting: Who's Most Likely to Act?

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    CONTENT TYPE: Chart | TOPIC: None

    Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on ads.

  • How to Hire a Chief Content Officer: 11 Key Traits

    Article

    CONTENT TYPE: Article | TOPIC: None

    What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.