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  • LinkedIn, Twitter Most Important Social Accounts

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a year earlier, according to a report by Performics and ROI Research. Twitter is ranked second among most important social accounts (58%), followed by YouTube (55%) and Facebook (53%).

  • How to Avoid Social Media Nightmares: A Cross-Channel Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and taking meaningful action.

  • Local Businesses Warming to Advertising on Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again, according to a report by MerchantCircle. Meanwhile, 65.7% of surveyed local merchants say they use Facebook for marketing.

  • Facebook Growth Outpacing Other Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook, the top US social networking site since May 2009, attracted roughly 151 million unique US visitors in April 2011, reaching three out of four visitors to the social networking category during the month, according to new data from the comScore Media Metrix.

  • Why You Should Match a Brand's Marketing to Its Stage of Life

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing needs.

  • Mobile Display Ads Up 128% in Past Two Years

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    CONTENT TYPE: Chart | TOPIC: None

    The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads for consumer discretionary goods (26%), information technology (7%), and financial services (6%).

  • Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.

  • BMW, Clinique, Audi Top Luxury Brands on Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook IQ index, which ranks the Facebook aptitude of luxury brands.

  • Adapt or Perish: The New Dynamics of Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.

  • Twitter Use Reaches 13%, Strongest Among Minority Groups

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, Twitter use among men has doubled, from 7% in November, to 14% in May 2011.

  • Tradigital Values: Reconciling Traditional and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.

  • Twitter Stats: Photo-Sharing Tweets; Search Queries

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter's recent announcement to launch its own photo- and video-sharing service may impact the role of established, third-party image-hosting services, that now enable some 2.1 million tweets linked to images each day, according to a study by Sysomos.

  • Work With Passion: Lessons From a Successful Hollywood Screenwriter

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it.

  • Social Media Popular as TV, Movies Lose Appeal

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.

  • Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.

  • Privacy Concerns Erode Social Media User Satisfaction

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular social sites, have a negative impact on users' likelihood to recommend those sites, according to a study by Netpop Research.

  • Email Subscriber Engagement Checklist: Six Tips to Keep Handy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.

  • Smartphones Preferred Over Computers for Web Access

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    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life."

  • How an Unhappy Customer Can (Paradoxically) Help Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.

  • Top Media Sites, Blogs, Reaching Mobile Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Led by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, a mobile app, or both, according to a study by 2ergo.