FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Social Media Gets Mixed Reviews From Small Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however.

  • LinkedIn Now No. 2 US Social Network, Surpasses MySpace

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix.

  • Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

  • Email Metrics: Open, Click Rates Highest in the Morning

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email between seven and ten in the morning.

  • Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.

  • CMOs Ramping Up Budgets, but Accountability Is Key

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between 1% and 5%, according to the CMO Council's State of Marketing Report.

  • Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc.

  • Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere.

  • Facebook Ad CPCs Up 22% in 2Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to report by Efficient Frontier and Context Optional. Meanwhile, search spending increased 8% in the second quarter over 2Q10 levels.

  • Six Do's and Don'ts of Email Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results.

  • Marketing Execs Dish on Mobile, Social, Trends in Their Profession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group and the American Advertising Federation (AAF).

  • Ad Spending to Return to Pre-Recession Highs in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The expected growth is just 0.1 percentage point (PP) below the 4.2% projected three months earlier.

  • How to Evolve Your B2B Customer Experience Using Images

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior.

  • Websites Fueling Growth in Industrial Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half (45%) of North American industrial businesses reported positive growth in the second half of 2010 and among them, more than three-quarters (76%) said their websites made a significant contribution to that growth, according to ThomasNet's Industry Market Barometer. Meanwhile, in a tough business environment, most industrial companies credit a strategic focus on customer service and retention for their success.

  • Four Simple Ways to Increase Website Conversion Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and turn your visitors into customers.

  • Email Open Rates Down, Click Rates Flat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009, , according to a report by Harte-Hanks. The pharmaceutical and government sectors recorded the highest open rates during the year, whereas the tech sector recorded the lowest.

  • Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailbox

    Article

    CONTENT TYPE: Article | TOPIC: None

    Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons.

  • Facebook Top Social Site for Retail Info, Promos

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites than they were a year ago, according to a new survey from Compete. Twitter is less popular than Facebook for finding retail information, but Twitter feeds are more successful than Facebook pages at influencing purchase decisions among users.

  • How to Find and Target Your Ideal Prospects on the Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the right customers.

  • Social Media Venture Funding Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Venture capital (VC) funding of social media companies reached $2.23 billion in the second quarter of 2011, roughly 3.5 times the $643 million raised by social media companies one year earlier, according to a report by Wedbush Securities. Group-buying companies received the largest outlays during the quarter, led by LivingSocial, 55tuan, and Coupons.com.