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  • Human vs. Machine: Clash of the Translation Titans

    Article

    CONTENT TYPE: Article | TOPIC: None

    Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.

  • Use of Video-Sharing Sites on the Rise

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage points from the 66% who did so a year earlier, according to a new report by Pew Research.

  • Online Marketing Judo: How to Convince Influencers to Help You

    Article

    CONTENT TYPE: Article | TOPIC: None

    To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign.

  • Social Media in Canada: Likes, Follows Sway Brand Perception

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social site, and 49% say their views of products and brands are influenced by recommendations of those in their social network, according to a survey from Ipsos.

  • Get 'Em While They're Hot: Six Ways to Maximize Lead Conversion

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.

  • Top 50 Websites: Google Nabs Top Spot From Yahoo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After trailing Yahoo for nine months, Google Sites was the top-ranked Web property in June 2011 with 182.5 million visitors, followed by Yahoo Sites with 178.4 million and Microsoft Sites with 173.6 million, according to comScore Media Metrix service. Amazon Sites jumped one spot to rank at No. 6 with 95.8 million visitors, while Twitter, which had joined the top 50 ranking in February 2011, jumped nine spots to No. 37 with 30.6 million.

  • How and Why Email Marketers Should Integrate Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to their advantage. Here's how.

  • Social Media Gets Mixed Reviews From Small Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however.

  • LinkedIn Now No. 2 US Social Network, Surpasses MySpace

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix.

  • Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

  • Email Metrics: Open, Click Rates Highest in the Morning

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email between seven and ten in the morning.

  • Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.

  • CMOs Ramping Up Budgets, but Accountability Is Key

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between 1% and 5%, according to the CMO Council's State of Marketing Report.

  • Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc.

  • Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere.

  • Facebook Ad CPCs Up 22% in 2Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to report by Efficient Frontier and Context Optional. Meanwhile, search spending increased 8% in the second quarter over 2Q10 levels.

  • Six Do's and Don'ts of Email Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results.

  • Marketing Execs Dish on Mobile, Social, Trends in Their Profession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group and the American Advertising Federation (AAF).

  • Ad Spending to Return to Pre-Recession Highs in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The expected growth is just 0.1 percentage point (PP) below the 4.2% projected three months earlier.

  • How to Evolve Your B2B Customer Experience Using Images

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior.