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  • Why Sales Needs Fewer Leads From Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.

  • Which YouTube Partners Drive Most Viewership?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer during the month, according to data from comScore Video Metrix. VEVO led the way among female audiences with an average of 15 videos viewed per female viewer in July.

  • There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.

  • Brands Betting Big on Social, Email, Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.

  • 25 Keys to Getting Waaaaay More Out of Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?

  • Android Stats: Apps Twice as Popular as Mobile Web

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds (67%) was spent using mobile apps while one-third (33%) was spent browsing the mobile Web, according to a report from Nielsen Smartphone Analytics.

  • Potential Customers Are Telling You How to Market to Them!

    Article

    CONTENT TYPE: Article | TOPIC: None

    The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers.

  • Smartphone Users Frustrated With Mobile Web Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just OK," according to a new survey from Modapt and Morrissey & Company.

  • Customer Service Can Make or Break Your Brand: Eight Steps for Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces when something goes wrong? Here are eight ways to protect your brand when tackling customer problems.

  • Top-Tier B2B Marketers More Likely to Track ROI, Report Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than their competitors, according to a study by The Lenskold Group and The Pedowitz Group.

  • New 'X Factors' in Buying and Selling

    Article

    CONTENT TYPE: Article | TOPIC: None

    Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.

  • Many Americans Working on Their Summer Vacations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation, according to a recent Adweek/Harris Poll.

  • The Funnel Is Dead, Long Live the Measurable Customer Narrative

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. But, especially today, it just ain't so.

  • Most Marketers Monitor Social Media, Few Fully Satisfied

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied with their social monitoring tools, according to a survey from Web Liquid.

  • Planning Isn't Free: What Marketers Can Learn From HGTV

    Article

    CONTENT TYPE: Article | TOPIC: None

    HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing plan! But that won't get you results.

  • 14M Americans Scanned QR Codes via Smartphone in June

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 14 million mobile users in the US—or 6.2% of the total mobile audience—scanned a QR (Quick Response) or bar code on their mobile device in June 2011, according to data from comScore MobiLens.

  • Seven Simple Ways You Can Strengthen Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep the magic alive and how to get results.

  • Search and Email Still Rule the Web, but Social Networking Rising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.

  • Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment

    Article

    CONTENT TYPE: Article | TOPIC: None

    For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.

  • Digitally Savviest Magazine Brands: Time, People, Self

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to the newly launched L2 ThinkTank Digital IQ Index, which measures and ranks the digital competence of magazine brands.