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  • Android and iOS Rule US Mobile Apps Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.

  • The Evolution of Marketing Agencies and Consultancies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.

  • Email Viewership Report: Opens via iPad Up 73%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices* during the six months ended September 2011, up 34% from the previous six-month period, according to study by Return Path, which also found that Monday is the worst day of the week for mobile email viewership.

  • Five Quick Checks for Transforming Your AdWords Account in Less Than an Hour

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.

  • 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about the year's most celebrated shopping days, according to a report by Buddy Media, which explores how brands used Facebook during the month of November to spread the word about holiday shopping.

  • Marketing Smarts Podcast: Calculating the ROI of Social Media

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says.

  • The Introverted Marketer's Guide to Attending a Conference

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference.

  • Small Businesses to Ramp Up Mobile, Social Marketing in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile marketing in 2012, up from the 12.6% who said so a year earlier, according to a report by Ad-ology Research.

  • Top 5 Marketing Trends for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan.

  • 2012 Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to achieve their marketing goals.

  • Why and How Email Feedback Loops Increase Customer Satisfaction and Reduce Complaints

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are a large-volume sender of email, you should be signed up for all available feedback loops. Learn how feedback loops can help report spam, increase customer satisfaction, and reduce end-user complaints.

  • Most Shared Stories on Facebook in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.

  • Five Proven Ways to Improve ROI Using Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage.

  • Cyber Monday Reaches $1.25B in Record US Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded $1.25 billion in online spending, up 22% from a year earlier and the heaviest online spending day in history, according to comScore.

  • What to Do When E-Books and Round-Up Posts Just Won't Cut It

    Article

    CONTENT TYPE: Article | TOPIC: None

    How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.

  • Small Businesses Embracing Social Media With Integrated Approach

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according to a survey from Constant Contact. Among those now using social media channels, 65% say such tools complement other forms of marketing.

  • Marketing Smarts: Rhetoric and the Art of Persuasion

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact

  • Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.

  • Smartphone Users Quickly Abandon Bad Mobile Shopping Experiences

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who shop via smartphone expect mobile websites to deliver fast and easy interactions loaded with rich content, and most (80%) mobile shoppers are willing to abandon mobile sites when confronted with a bad experience, according to a study by Limelight Networks.

  • Marketing Destination: Online Community... How to Survive and Thrive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.