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  • How Not to Think About Thought Leadership (and How to Do It Right)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to excel in thought leadership.

  • Americans Avoid Businesses With Bad Privacy Practices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according to a survey from the TRUSTe Privacy Index Series. Moreover, 95% of online adults say companies have a responsibility to protect their privacy online.

  • Five Crucial Steps to Retaining Brand Loyalty in a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, and emerge with a healthy brand and reinforced customer loyalty.

  • CEO Communications: Five Phrases That Signal 'BS'

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group.

  • Five Must-Do's to Get the Most Out of Local Search

    Article

    CONTENT TYPE: Article | TOPIC: None

    Local search is a rapidly growing trend and an essential marketing task for businesses that want to increase sales. Are you reaping the most benefits from local search? Learn five steps that'll help you do just that.

  • Mobile, Digital Media Influence Online and In-Store Buying

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according to a survey conducted by Ipsos for Google, which explores consumers' shopping behaviors during the 2011 holiday season.

  • Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set out to be unpopular?

  • Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement.

  • Security Concerns Hampering Social Commerce

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas.

  • Usability Testing on a Dime: A Three-Week DIY Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from start to finish—in about three weeks.

  • Facebook Stats: Five Years of Worldwide Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's penetration among worldwide Internet audiences reached 55% as of December 2011, up 43 percentage points from 12% in 2007, according to report by comScore Data Mine.

  • Five Trends B2B Marketers Need to Understand to Succeed in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect B2B marketers in the months to come.

  • What Others Like (and Dislike) About Your Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to a study by researchers at Carnegie Mellon University, MIT, and Georgia Tech.

  • We Are More Than Marketers: Integrating a Human-Centric Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.

  • Facebook Ad Spend Growth Outpacing Paid Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.

  • A Five-Step Process for Hosting a Webinar That Generates Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.

  • Social Media Users Prefer Social Login Over Traditional

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.

  • The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts.

  • Five Steps for Building Your Email and SMS Lists via Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.

  • Luxury Shoppers Use Social Media to Flaunt Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica.