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  • Half of SMBs Use Social Media for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly from websites, according to a new report by BIA/Kelsey.

  • Five Ways Interactive Images Can Enhance Brand Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.

  • Media Planners and Buyers Value Direct-Response Metrics

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    CONTENT TYPE: Chart | TOPIC: None

    When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from Maxifier.

  • What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea."

  • Gut Check: Are You Ready for Mobile Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, mobile is everywhere. But how can marketers use this powerful force to their advantage? Here are four critical questions every business should consider to maximize its mobile marketing return on investment.

  • Inbound Marketing Leads Cost 61% Less Than Outbound

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    CONTENT TYPE: Chart | TOPIC: None

    Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot.

  • Three Ways to Improve Your Lead-Scoring Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead scoring enables marketers to precisely measure the warmth of leads before passing them to Sales, thereby increasing conversion rates. But that can be tricky. Learn how to smooth out the scoring process—and get results.

  • Key Mobile Marketing Stats and Trends for 2012

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    CONTENT TYPE: Chart | TOPIC: None

    The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.

  • What Pinterest Teaches Us About Innovation

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation.

  • Social Media Effective Tool for Event Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote their events, and another 14% say they plan to do so in the next year, according to a survey from Constant Contact.

  • Drive Business Success With a Winning Marketing Concept

    Article

    CONTENT TYPE: Article | TOPIC: None

    Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is critical to the success of your business.

  • Mobile Ad and Marketing Now the Fastest-Growing Media Sector

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    CONTENT TYPE: Chart | TOPIC: None

    Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media.

  • Give Them Something to Talk About: Create a Community Around Your Site's Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way to attract that attention is to start a community around your content.

  • Hispanics Most Avid Social Network Users

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight.

  • Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts.

  • Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding Planners

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here are four ways to use Pinterest to get more business.

  • Forrester: Calculate the Value of Your Email Subscribers

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    CONTENT TYPE: Chart | TOPIC: None

    Many interactive marketers rely on email subscriber valuation (ESV) to justify budgets and plan messaging strategies, according to a new report by Forrester Research, which presents a three-step formula for calculating ESV.

  • How to Find Better Leads in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead generation is hard. Why make it harder by doing it without a plan? Learn how effectively developing your strategy, choosing your tactics, and building your list will help you find killer leads.

  • What's Driving Pinterest's Amazing Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and "virality" among its core demographic, according to a report by RJMetrics.

  • How We Should Think About Marketing. A New Model [Prezi]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have?