FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • LinkedIn Use by Professionals in Industrial Sector Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier, according to a report by GlobalSpec.

  • Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves?

  • Six Takeaways From a TEDx Event: Experiential Marketing Done Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and they offer great lessons in experiential marketing.

  • Brands Not Capturing the Benefits of Big Data Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not effectively enough, according to a report by the Columbia Business School's Center on Global Brand Leadership and the New York American Marketing Association (NYAMA).

  • Why Your Customers Are Just Not That Into You

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.

  • What B2B Marketers Can Learn From Breaking News

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, and images) above the fold rather than organic search results, according to a new study by Optify.

  • Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue Optimization

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The steps outlined here will fuel that engine by helping to align sales and marketing teams.

  • Senior Execs Consume Both Traditional and New Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels—such as online video, professional networking sites, and blogs—for work purposes.

  • In Defense of Fun: Humor Is Serious Business for SMB Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB marketers sense they have too much to lose. But there's much to gain, too.

  • Market Research Spend Forecast to Rebound in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and businesses increase marketing budgets.

  • Three Awesome Google Spreadsheet Hacks for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google Spreadsheets is an excellent tool for campaign tracking, reporting, automating, and aggregating complex SEO and social media tasks. Learn invaluable tips for using Google Spreadsheets more effectively.

  • Newspaper Digital Ad Sales Not Offsetting Print Losses

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As advertisers continue to shift spending from traditional print media to the Internet, newspapers are failing to make up for the decline in print advertising revenues via gains in online ad revenues, according to a report by Pew Research.

  • Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the core of marketing communications.

  • A 47-Point Guide for First-Time Webinar Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar that'll wow your audience.

  • Social Marketing Boosts Email Campaign Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small and medium-sized businesses (SMBs) that use both email and social media marketing programs tend to achieve better results from their email campaigns, according to a report by VerticalResponse.

  • Four Ways to Use Mobile at Your Next Tradeshow Booth

    Article

    CONTENT TYPE: Article | TOPIC: None

    At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention of attendees? You've got to effectively incorporate mobile.

  • What Buyers Want in Apple's New iPad

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, according to a survey from InMobi. Among those 29%, more than one-half (54%) are first-time tablet buyers.

  • Social Media ROI: How to Ensure Your Social Media Efforts Pay Off

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall into? Learn how to set up your strategy to measure ROI.

  • CMOs: Business Outlook Strong, Marketing Budgets Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey.

  • How to Create an Actionable Marketing Dashboard (and Why You Need One)

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a viable marketing dashboard.