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  • Pinterest Now No. 3 US Social Network, Surpasses LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits, Experian reports.

  • Email Like It's 2012, Not 1999

    Article

    CONTENT TYPE: Article | TOPIC: None

    No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012.

  • Email Content Still Most Likely to Influence Buying Decisions

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    CONTENT TYPE: Chart | TOPIC: None

    Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered via Facebook (20%) or text message (16%), according to a study by Exact Target.

  • Four Ways to Improve the Lead-to-Sales Handoff

    Article

    CONTENT TYPE: Article | TOPIC: None

    Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing.

  • Google Android Captures Majority of US Smartphone Market

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    CONTENT TYPE: Chart | TOPIC: None

    Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history, according to data from the comScore MobiLens service.

  • Want Real Business Results From Facebook? Run a Social Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that.

  • Video Email Marketing Boosts CTR, Purchasing Behaviors

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    CONTENT TYPE: Chart | TOPIC: None

    Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.

  • Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching a successful mobile barcode campaign.

  • How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics.

  • Facebook, Twitter Top List for Social Spending Growth

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.

  • Six Ways to Prepare Your Brand for Social Media's Visual Revolution

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution.

  • Email Preferred Over Texting for Brand Offers, Promos

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey from Ipsos OTX and Ipsos Global @dvisor. Similarly, most business professionals prefer email over text messages when receiving promotional offers from brands.

  • Boost Your Email Marketing ROI by Focusing on Three Key Areas

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email averages an ROI of $40 for every $1 spent, so it's no surprise that 67% of organizations plan to increase their email marketing spend in 2012. Use those new budgets to maximize your ROI by focusing on three key areas.

  • Facebook 'Like' Patterns Akin to Email Opt-In's

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, according to a new survey from Constant Contact and Chadwick Martin Bailey.

  • Top 4 Reasons Businesses Don't Get Backlinks

    Article

    CONTENT TYPE: Article | TOPIC: None

    Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking. Are you getting enough backlinks? If not, learn four reasons you may be falling short.

  • Only One-Half of Brands Can Identify Their Most Loyal Customers

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how best to reach out to them, according to new study by Acxiom and Loyalty 360.

  • Thriving in the Wild: Survival of the Fittest CMOs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for today's CMO.

  • Top B2B Firms Gaining 230% More Leads via Social Media Than Peers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies.

  • Four Ways to Maximize 'High Masthead Value' Publicity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies invest considerable effort seeking publicity via influential media—and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high masthead value publicity.

  • No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.