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  • How to Make a CMS Work for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Choosing and installing a new content management system (CMS) is a great opportunity to improve your online presence. Here are six critical questions to consider when choosing a new CMS.

  • Small Businesses Gearing Up for Mobile Marketing, Slowly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses haven't embraced mobile marketing yet.

  • Follow Three Steps to Identify Your Campaign Goals and Measure Their Outcomes

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know exactly what your campaign goals are? Do you know how to measure your campaign outcomes? If not, here are three steps you must take when developing and executing any marketing campaign.

  • What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.

  • LinkedIn Beats Twitter and Facebook in B2B Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.

  • 10 Tips for Successful Media Appearances

    Article

    CONTENT TYPE: Article | TOPIC: None

    Media appearances are essential if you want to build your personal brand and emerge as a recognized industry expert. Learn 10 tips for mastering media appearances, and five key guidelines to follow during an interview.

  • Software Companies Lead in Corporate Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog.

  • Writing a Better Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that can help catapult your call-to-action writing to expert level.

  • Best Day to Publish Facebook Content? It Depends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers.

  • MRM Technology: Why You Need It, and How to Choose the Right Solution

    Article

    CONTENT TYPE: Article | TOPIC: None

    Too many companies have yet to embrace marketing resource management (MRM) technology, which offers a host of capabilities that can empower them. Learn why you need an MRM solution, and tips for choosing the right one.

  • On-the-Go Execs Use News, Weather Apps Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according to a survey from Doremus and the Financial Times.

  • When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize social media ROI.

  • TV Trumps Social Networking as a Must-Have

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could no longer watch TV, according to a survey from Ipsos.

  • The Pros and Cons of In-House Marketing Mix Analysis

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing mix analysis provides insights that improve ROI and optimize spend. The question is... will you get better results from outsourcing marketing mix analytics or building in-house capabilities?

  • Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.

  • Customer Experience Initiatives Lack Proven ROI Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove or cannot measure the return on investment (ROI) from customer experience management (CEM) initiatives.

  • 'Customer Experience' Is the Catchphrase for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.

  • 2012 Online Video Marketing Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most brands and ad professionals say video advertising should be more aligned with TV rather than online display, and 48% are already planning TV and video together, according to a survey from Adap.TV and Digiday.

  • P.S. Five Tips to Increase Email Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    The post script (P.S.) can be a powerful tool for marketers—if it's used the right way. Learn five things you can do with your post script to generate more clicks in your emails and capture the reader's attention.

  • Age, Not Gender, Drives Most Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. Facebook, in other words, is not the norm, Netpop found.