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  • Viral Advice From the Creators of TextsFromHillary.com

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips that helped make their site a huge Internet smash.

  • Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.

  • Use of Smartphone Location-Based Tools Nearly Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research.

  • Six Ways Brands Are Optimizing Facebook Timelines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance.

  • Bing-Powered Share of US Search Reaches 30% in April

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bing-powered searches—those served by Bing.com and search.yahoo.com—accounted for 30.01% of all US searches conducted in the four weeks ended April 28, 2012, up 5% from the previous month and up 11% from the previous year, according to data from Experian Hitwise.

  • 12 Ways to Strengthen Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls to action to ensure they compel potential customers to act.

  • Google+ Gaining Ground With Brands and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months earlier.

  • Don't Be a Lead Killer: Three Ways to Keep Sales Leads Alive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite their critical contribution to a business, sales reps can often get in their own way. Here are three of the biggest ways sales reps kill leads—and three solutions that'll help turn prospects into customers.

  • Social Media Influences Moms' Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via social media (42% vs. 29%).

  • A Zoo Visitor's Guide to Customer Experience and Performance Chain Excellence

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses.

  • Adoption of Facebook's Social Ads Grows Fourfold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin Software.

  • Five Must-Have Elements of an Awesome Mobile Marketing Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like any marketing campaign, a mobile marketing campaign can be well thought out, meticulously planned, and perfectly functional... but still produce limited user engagement. Why? A subpar call to action.

  • Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church.

  • Forrester: B2B Marketing Budgets Rising 6.8% in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels reported in 2011.

  • Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers should pin—and how.

  • Brands' Posts Rival Friends' in Social Media Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.

  • Three Steps to Making Your Website More User Friendly

    Article

    CONTENT TYPE: Article | TOPIC: None

    In an age of information overflow, having a user-friendly website is critical. How does your site measure up? Here is a three-step approach to analyzing the usability of your website, along with tips for improving its usability.

  • Social Media Top Channel for Sharing Curated Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.

  • The Four Doors to Loyalty: Your Welcome Mat to Customer Intimacy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sure, you have customers. But are they loyal to you? Learn four things you need to know about your customers to inspire their loyalty.

  • Mobile-Savvy Hispanics Prefer to Shop With Companions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and less on user-generated reviews and ratings via smartphone, according to a study by Sensis and White Horse.