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  • F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics.

  • CEOs: Engaging Customers via Social Media to Surge

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say social media is now a top way to engage customers, according to a study by IBM.

  • Seven Tips for Using Social Media From the Good Shepherd Sisters of Quebec

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media tips that led to the group's success.

  • B2B Mobile Marketing Success Mantra: Better, Faster, Easier [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Think mobile is for consumer audiences only? Think again, B2B marketers. Learn why mobile marketing is ideal for B2B marketing, and how three simple words—better, faster, easier—can help you win over your B2B audience.

  • Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2% to $8.3 billion in 2012, according to data from PQ Media.

  • Cultural Targeting: The Key to Online Consumer Receptivity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.

  • Work, Interrupted: It Takes About 30 Minutes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Dealing with on-the-job distractions is a constant part of every marketing professional's day, according to a new survey by The Creative Group. Ad and marketing executives say the longest they can work on a task without being interrupted is 30 minutes, on average.

  • The Most Undervalued Analytics Tool: Communication

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies that struggle to realize the impact of analytics often blame the solutions they have in place. But communication flaws could be to blame. Here are five ways analysts can enhance communication within their teams.

  • B2B Social Marketing Growing, LinkedIn Top Channel

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, which also found that increasing numbers of B2B marketers are fully engaged with social marketing.

  • Let's Make a Deal on Daily Deals

    Article

    CONTENT TYPE: Article | TOPIC: None

    The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and those that flop.

  • If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.

  • B2B Brands Trail B2C in Social Media Monitoring, Follow-Up

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying about them via social channels, compared with 78% of B2C companies that do so.

  • Subscribers, Not Buyers: Five Ways the Shift to Subscription Services Changes Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    A major change is afoot in the way people are spending; they are moving away from one-time buying and toward subscribing to services. That shift means more revenue opportunities for marketers—and big changes in how they market.

  • Tracking Local Marketing ROI Challenges National Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment (ROI) of such efforts, according to a new study by Balihoo.

  • What Is Agile Marketing, and Why Is It Essential to Marketing Operations?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why is agile marketing imperative to marketing today? Here are four reasons marketers should implement agile marketing—and seven expert tips for those thinking of starting their own sprints and scrums.

  • Facebook Tops Social Login Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of social logins in the first quarter of 2012, followed by Google with 31%.

  • US Companies Unprepared for Canada's New Anti-Spam Act

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance, according to a survey from international business law firm Fasken Martineau.

  • The Problem With Personalized Search: SEO Ranking Reports Are Dead!

    Article

    CONTENT TYPE: Article | TOPIC: None

    OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success—and three ways to reach online customers despite personalized search.

  • How Personas Can Lead Your Messaging Astray (and Four Tips for Keeping It on Track)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you think a prospect responds better to your marketing message because you've based it on a customer persona? Unfortunately, that is not the case. To craft effective messaging, you need to address four essential questions.

  • Social Media Ad Spend to Reach $9.8B by 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) of 21.0%, according to BIA/Kelsey's US Local Media Annual Forecast.