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  • Do Mobile Users Pay Attention to Mobile Ads?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile Insights.

  • Integrate Social to Inform Product Development and Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform product marketing.

  • Marketers Boosting Automated Campaigns in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use of marketing automation to improve the efficiency of their marketing processes, according to a report by Forrester Research and Silverpop.

  • The Most Undervalued Analytics Tool: Communication (Part 3: Communication With Executives)

    Article

    CONTENT TYPE: Article | TOPIC: None

    For analytics to succeed in an organization, analysts must be capable of speaking the language of executives. Learn five ways analysts can create meaningful communication with the higher-ups.

  • Easier Product Returns Offer Big Opportunities for Retailers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asked which aspects of e-tail shopping they'd like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% cite the variety of brands and products available, according to a study by comScore and UPS.

  • How to Improve Performance Measurement in Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Measuring and reporting on Marketing's value is more important than ever. To truly demonstrate their value and design an effective performance measurement system, marketers should focus on four key areas.

  • One-Third of Americans Recommend Brands They Like, Follow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • How Photography and Online Video Influence Customer Purchasing Behavior

    Article

    CONTENT TYPE: Article | TOPIC: None

    Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help drive sales.

  • The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.

  • Twitter Adoption Nudges Up, Daily Check-In Levels Double

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only 8% of online adults check their Twitter feeds on an average day; however, that proportion is twice the 4% who did so in May 2011.

  • What Exactly Is a 'Social Business'?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the "leading edge") Google+ and Pinterest.

  • Brands Unsure About Who Controls Social Media Communications

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications via social and mobile channels, but only 28% of middle managers agree with that assessment, according to a report by the Economist Intelligence Unit and Genesys.

  • Five Must-Have Pinterest Tools for Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz using Pinterest? Absolutely—if you've got the right tools.

  • Most Online Video Watched Is Now Premium, Long-Form Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter of 2012, up from 25% six months earlier, according to Ooyala's Global Video Index Report.

  • What Do Women and Men Want Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What do women want? The age-old question has baffled men and marketers for centuries. NetBase, a social media intelligence company, set out to find the answer by listening to and understanding what women—and men—say in social media, and then asking them for more information via a Harris Interactive survey.

  • The Most Undervalued Analytics Tool: Communication (Part 2: Communication Across Departments)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A lack of communication between analysts and other departments can be an express ticket to ineffectiveness—and can significantly diminish the value of analytics. Here are four ways to improve communication across departments.

  • Americans Would Forfeit Cars, TV, and Sex for Their Tablets

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up their car in order to keep their tablet, according to survey from Yahoo and Ipsos MediaCT.

  • Four New Ways Your Marketing Automation Investment Will Pay Off

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? Here are four cool ways marketing automation tools are evolving.

  • CMOs Expect Big Returns From Digital Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a report by the CMO Council.

  • Eight Key Lessons on Running a Top-Notch A/B Testing Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Running an A/B test requires resources, so it pays to know how to conduct tests for the maximum benefit to your organization. Here are eight of the most important lessons on running a successful A/B testing program.