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  • Email Open and Click Rates: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Average email open rates continued on their downward path during 2011 and the first quarter of 2012, though click-through rates increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study. Among some 20 industries studied, the computer software and media and publishing industries were standout performers.

  • The Evolution of Business Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The history of the business video dates back to the 1970s, when AT&T created the Picturephone. The device transmitted an image only once every two seconds—slow speeds that would make any Internet user cringe today. The way we access and share visual creations has changed a lot since those early days.

  • Five Tips From Leading Companies for Online Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from five companies that are making online video work for them.

  • Above-the-Fold Placement on SERPs Drives Brand Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and purchase consideration, according to research by Conductor.

  • Top 10 B2B Marketing Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review of the 10 most common B2B traps and how you can dodge them:

  • Americans Watching TV With Mobile Phone in Hand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most cell phone owners in the US use their devices while watching TV, often to get more information about televised content: Some 52% of all adult cell phone owners and 76% of those age 18-34 incorporate mobile phones into their television watching experience, according to a report by Pew Research.

  • Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the New England Patriots.

  • How to Optimize for Local Search With Post-Venice Citation-Building Strategies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The importance of local search has been growing. But with the recent release of Google's Venice update, local search has become more important than ever. If you don't have a strategy for local search optimization, you're losing business.

  • B2B Email Marketing Best-Practices and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more effective for nurturing prospects than lead generation, according to a study by Pardot.

  • Nine Ways to Draw Event Visitors to Your Booth and Wow Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how many exhibitors completely disregard them.

  • Viral Video Adoption Climbs as Social Levels Off

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.

  • Three Steps to Prepare Your Company's Brand for the New gTLD Expansion

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've been hearing about the generic top-level domain (gTLD) registration expansion. From 22 now (think .com, .net, .org, etc.), TLDs will expand to 1,400+ starting in 2013. Will you be ready?

  • Twitter Driving Most Online Conversations About Fortune Global 100 Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online mentions per month, mostly via Twitter, according to a report by Burson-Marsteller and Visible Technologies.

  • Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them? Seems so...

  • How to Manage a Successful Marketing Campaign That Meets Your Objectives

    Article

    CONTENT TYPE: Article | TOPIC: None

    The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally complete.

  • Mobile Subscriptions to Surpass World Population by 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As of early 2012, more than six billion mobile subscriptions were in use around the world (pre-paid and post-paid), providing mobile access for more than three-quarters (75%) of the world's inhabitants, according to a report by the World Bank.

  • Companywide Collaboration: Marketing's Crucial Role

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even though launching an organization-wide collaboration effort isn't just a marketing project, its success is largely dependent on your internal marketing efforts. Marketing's role is crucial... and here's what it entails.

  • What Types of News Go Viral on YouTube?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though professional news organizations contributed more than one-half (51.2%) of the most popular news footage posted on YouTube during the 15 months ended March 2012, over one-third (39.2%) of such content was uploaded by private citizens, according to a report by Pew.

  • Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast.

  • Eight Content Marketing Lessons From a Zombie Apocalypse Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.