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  • Five Tips to Make Company Blogs Worth Reading

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think it's time to rethink your company blogging strategy, follow the following five quick tips to build your audience and make your company blog worth reading.

  • Brands Derive Tactical and Strategic Gains From Integrated Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted by Forrester Research on behalf of Sitecore.

  • Five Strategies for Promoting Your Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible.

  • Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices."

  • Top Marketing Tactic for Small B2Bs: In-Person Interaction

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact.

  • Five Ways to Create Your Prospects' Favorite Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. So how do you turn your website into your prospect's favorite online business destination?

  • Brands Missing Out on Mobile Ad Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a mobile ad, according to a survey from Hipcricket Inc.

  • Six Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this old workhorse for new gains? In part by avoiding these common mistakes.

  • Consumers More Willing to Share Info With Retailers Than Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.

  • Five Ways to Turn Your Chamber of Commerce Membership Into Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive value from their chamber membership.

  • Will Mobile Commerce Overtake E-Commerce? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%.

  • Laptops, TVs Most Popular Tech Products for College

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life. Also, though college tech needs are shifting overall—toward products that provide mobility and convenience—the tech items viewed as most essential to college life are still the basics: laptops and printers.

  • Word-of-Mouth Key to Success of Daily Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant Contact and Chadwick Martin Bailey.

  • Why You Should Integrate Online Marketing and Direct Mail

    Article

    CONTENT TYPE: Article | TOPIC: None

    It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could you make it work? Sure. But you'd be leaving money on the table.

  • Get Your Story Straight... Because It's the Key to Your Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories matter. We see it over and over again: Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view that resonates with buyers.

  • Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say.

  • Amazon Trouncing Google as First Stop for Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, more than twice the proportion (13%) who began their research with Google, according to report by Forrester Research.

  • Nine Ways You Can Use Virtual Events to Train, Communicate, and Sell

    Article

    CONTENT TYPE: Article | TOPIC: None

    Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch products.

  • CMOs Tapping Into Social Data for Consumer Insights

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club.

  • Seven Rules to Cultivate Deep Mobile Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how do you ensure a lasting mobile relationship?