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  • Halloween Fun: The Online Buzz on Treats, Kids' Favorites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Five Easy Tricks to Get More Treats From Your B2B Contact Database

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will its performance be an absolute treat bag full of results, or do the open, bounce-back, and click-through rates point toward some kind of trickery?

  • Blogging Drives Leads, Website Traffic

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by HubSpot. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all.

  • Voice of the Customer: Trick or Treat for Your Product Launch?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using “voice of the customer” research to drive the positioning and messaging for your product launch.

  • Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft Sites was No. 2 with 167 million, followed by Yahoo Sites with 164 million, and Facebook with 150 million, according to data from the comScore Media Metrix service.

  • Three Myths of Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that myth and others surrounding social media ROI.

  • Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great way to keep your teams focused and organized throughout a campaign.

  • Who's in Favor of Targeted Social Media Ads?

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ads served to them on social networking pages be tailored to their lifestyle, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Nine Surefire Ways to Make Your Blog Fail

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

  • Small Business and the Presidential Election, the Economy, and Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle Confidence Index, which polled local business owners about the economy and their expected revenues and marketing.

  • Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong.

  • Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and the philosophy behind it, why in the world would anyone else?

  • 2013 B2B Content Marketing Benchmarks, Budgets, and Trends

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    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America.

  • Seven Ways to Get Great Customer Testimonials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get those customer testimonials.

  • Content Plays Critical Role Throughout Tech-Buying Cycle

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    CONTENT TYPE: Chart | TOPIC: None

    When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.

  • Five Rules on How Not to Use Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a powerful thing, which is why it can wreak havoc if misused or misdirected. Here are five rules for building users' trust, interesting them in your business, and getting them to talk among themselves about it.

  • Tablets Driving Newspaper, Magazine Readership

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily, according to data from the comScore TabLens service. Kindle Fire users were the most likely to read newspapers and magazines via their device.

  • Best Times to Send Email for Opens and Click-Throughs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.

  • Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)

    Article

    CONTENT TYPE: Article | TOPIC: None

    You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those initiatives is online video advertising. Here are five tips for smart video ads that will make the most of this holiday season for your business.

  • Tweets Influence Traffic to Political Donation Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The first debate of the 2012 Presidential race between President Barack Obama and Governor Mitt Romney sparked some 10.3 million tweets on the evening of October 3 and became the most tweeted event in US political history, according to a report by Twitter and Compete.