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  • The Seven Pitfalls of a Modern-Day Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Or is it?

  • 2012's Top Search Terms (by Category) and Top Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012.

  • 2012's Top Lessons for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there are real lessons to learn. Here are eight of them for B2B marketers.

  • Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales.

  • 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group.

  • What Marketers Can Learn From a Gaming Company's Email Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers or members or prospects...).

  • #SocialSkim: Social Media Update, Week of December 17, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, click to learn.

  • What Matters This Holiday Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You know folks are spending the holidays being with friends and family, decorating, going to parties, and gift-giving. But do you know which holiday movies they prefer? Or their feelings about fruitcake? MWW created a fun infographic of what ranks high for merry-makers this season.

  • Holiday Travelers Trust Online Travel Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA.

  • Seven Rebranding Lessons Learned: A Road Map From a Newly Merged Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.

  • Americans Hazy on the Meaning of 'Cloud Computing'

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% use online banking, 63% shop online, 58% use social networking sites, 45% play online games, and 29% store photos online—all cloud-based activities—according to a survey from Citrix.

  • Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.

  • From Tampons to Tablets: The Best and Worst Product Names of 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired (and most misguided) product brand names of 2012.

  • Holiday Season Online Retail Spending Up 13%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a report by comScore.

  • How to Tell Your Brand's Story: Four Questions You Must Answer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.

  • 2012 State of Online Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in 2012, SundaySky created this infographic.

  • Social Media Is a Corporate Blind Spot for B2B Execs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a survey from Zeno Group.

  • Prepare for 2013: 10 B2B Marketing Trends and Developments

    Article

    CONTENT TYPE: Article | TOPIC: None

    Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent in 2013.

  • Mobile Web, Apps Driving US Social Media Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.

  • Five Online Shoppers Ruling the Holiday Interwebs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas.