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  • Three Questions Nonprofits Should Not Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix them than to bury your head in the sand and risk permanent failure.

  • The Social Side of FIFA World Cup 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play during the World Cup and its advertising?

  • The Most Popular Topics on Facebook and Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.

  • How to Manage Your Virtual Workforce

    Article

    CONTENT TYPE: Article | TOPIC: None

    Deploying a team of remote employees can help companies increase productivity, boost morale, and achieve substantial cost savings. However, managing those workers can be extremely challenging.

  • How to Make a Lasting Impression: 'Clarity Therapist' Steve Woodruff Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Clarity therapist" Steve Woodruff explains how you can break through the noise, help people to understand your business, and ensure that they remember what you do so that they can connect you with potential customers.

  • Why (and When) People Mention Companies Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.

  • How Women and Men Use Social Media and Mobile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.

  • A Brief Guide to Exhibiting at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: None

    Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays off.

  • Pinpoint Reputational Risk to Prevent Brand Damage

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation.

  • Do People Trust Content From Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico.

  • How to Share Content Responsibly and Avoid Putting Your Organization at Risk

    Article

    CONTENT TYPE: Article | TOPIC: None

    You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.

  • Three Signs You're Ready to Focus on Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.

  • Website Optimization: Marketers' Top Goals and Areas of Focus

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.

  • How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail.

  • Hyper-Personalization? Forget the 'Hyper' and Just Be Personal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers.

  • #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim to stay in tune.

  • The Silver Linings of Social Media Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Don't let the fear of making mistakes keep your business from trying new things in social media. Mistakes happen... You just need to look for the silver lining when they do.

  • How People Use Different Social Networks in Different Ways

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and IPG Media Lab.

  • How Brands Can Reach New, Younger Audiences With Social Media Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.

  • Five Things That PR Agencies Need to Future-Proof

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your PR agency in danger of becoming obsolete? Here's a look at five areas that you should update immediately and reasons why those areas will emerge as influential in the next 12 months.