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  • Half of Financial Advisers Have Used Social Media to Convert Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management.

  • Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.

  • B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

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    CONTENT TYPE: Chart | TOPIC: None

    B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.

  • NOOB Technique Demystifies Cloud Computing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With the launch of its patent-pending Neo-Organizational Optimization Brainstorm (NOOB) technique, independent strategic technology communications and PR practice Eastwick today announced it has exposed what really happens in the Cloud.

  • The Magic Behind the Curtain: Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business.

  • Social Media for Customer Service: Just Do It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service processes.

  • Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can both advertise on and use.

  • ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and Mobile

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    CONTENT TYPE: Chart | TOPIC: None

    Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media Metrix Multi-Platform service.

  • Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next Job

    Article

    CONTENT TYPE: Article | TOPIC: None

    Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an unexpected job change are likely to suffer less than those who are caught by surprise.

  • Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks.

  • A Weight Watchers Case Study: How Smart Marketing Pays Off

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has implemented to solidify its position at the top of the weight-loss stack.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.

  • How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale Signs

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging a wimpy little pickax and struggling mightily to break any ground.

  • Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."

  • Local Marketing: Promotions Spending Surges as Advertising Slips

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, according to a new report by Borrell Associates. The key to that change is digital promotions.

  • Expand Your Market and Audience: Use the 'Idea Graph'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase its size, you'll soon be sunk.

  • The Evolution of Modern Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.

  • Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million, according to data from the comScore Video Metrix service.

  • Which Genres of Branded Video Work Best?

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll meet your campaign goals.

  • Early Adopter Millennials Leading in Mobile Device Adoption

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter Millennials strive to be the first to have the latest electronic equipment, and they are willing to pay almost anything to do so; they also spend far more time using mobile devices than their peers do.