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  • Social Sharing Boosts Email Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic.

  • Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three smart organizations innovating their value propositions through mobile.

  • Pinterest Brand Engagement: Best Days and Times to Pin

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries.

  • Three Powerful Ways to Measure the Impact of Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for continuous improvement—will go undetected.

  • Moms More Likely to Use Social Media and Mobile, and to Shop Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online.

  • The App Arms Race: iOS vs. Android [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic.

  • #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts App

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant.

  • How to Integrate Ratings and Reviews Into Your Social Marketing Programs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.

  • One-Third of Americans Regularly Listen to Online Radio

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey.

  • From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.

  • 10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel Companies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.

  • How Text Messaging Can Drive App Engagement and Revenues

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.

  • Build a Customer-Centric Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way.

  • Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.

  • Broadcasters' Live Online Video Outpaces On-Demand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.

  • Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.

  • A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today.

  • SMBs Embracing Mobile Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact, according to a survey by Sage North America.

  • Turbocharge Your Content Marketing Machine

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth.

  • Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.