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  • 62% of Shoppers Use a Mobile Device in Stores to Check Prices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

  • Small Businesses Find ROI in Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings.

  • Four Steps for Using Images in Your Brand's Social Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs.

  • #SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more.

  • Consumer Price Sensitivity and Deal Seeking Up in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.

  • Five Tips to Emotionally Connect Readers to Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.

  • Effectiveness of Social Media Cues in Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.

  • Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.

  • How to Gauge the Power and Value of Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives?

  • Facebook, LinkedIn Are Top Social Platforms for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by Social Media Examiner.

  • The Hyperconnected Life [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.

  • Four Outside-the-Box Ideas to Better Understand Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these outside-the-box ideas.

  • Instagram More Effective Than Pinterest for Top Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report.

  • The Nitty-Gritty of Brand Story Power

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples.

  • Social Media Delivers Highest-Quality Users in Ad Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report.

  • The State of Digital Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.

  • #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover.

  • Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base.

  • How Small-Business Owners Are Using Mobile Technology

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.

  • Four Steps to Ensuring Your Strategy Achieves Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips.