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  • Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

    Article

    CONTENT TYPE: Article | TOPIC: None

    Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight.

  • Successful Brands on YouTube: Best-Practices and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability.

  • Five Ways to Realize Greater Value From Programmatic Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's marketers have a lot of questions about programmatic advertising: Where do I start? If I automate my bids, will I be sacrificing quality for "low rent" inventory? How much control will I have over where my ads appear?

  • How to Build a United Marketing Team in a Decentralized Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in different locations and time zones across the world?

  • Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.

  • Marketers Struggling With Social and Relationship Data

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household composition (27%).

  • Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers.

  • Surprising Facts About Customer Loyalty Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out about the loyal customers vs. new ones, and three reasons why a loyalty program should be part of your business, check out the following infographic by FiveStars.

  • Digital Marketers on Twitter: What They Share, Whom They Retweet

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Almost half (45%) of tweets from digital marketers that include links to outside content lead to mainstream media websites. The next most popular sources of content are industry media (35%), social media (17%), and e-commerce sites (2%), according to a recent report.

  • The Best Content Ideas Come From Customers' Nightmares

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows what we'll find...

  • 22% of Opt-in Emails Not Reaching Inboxes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly a quarter (22%) of opt-in marketing emails never made it consumers' inboxes in the first half of 2013, according to a recent study by Return Path.

  • Animals Taking Over Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at the most popular animals on social media.

  • #SocialSkim: Social Media This Week, Including Facebook's TV-Like Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and more. Skim to keep up!

  • Purpose-Driven Marketing: The Missing Ingredient When Growing a Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Purpose-driven marketing is used to grow and sustain a business, but the overall idea is to help a business understand where it's going and then act effectively. Here are a few questions that will help you understand your company's purpose and its ability to change.

  • SMB Leaders' Views on Work, Tech, and Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 41% of small and midsize business leaders vacation less than twice a year, yet 79% still want the ability to work remotely while out of the office, according to a recent study of SMBs' views on work, technology, and media use.

  • Try Your Luck: Enter to Win an iPad Mini From MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your life is increasingly mobile. And to support your mobile lifestyle, MarketingProfs is giving away an iPad Mini to one lucky MarketingProfs member.

  • Four Agri-Marketing Campaigns Any Marketer Can Learn From

    Article

    CONTENT TYPE: Article | TOPIC: None

    Innovative marketing campaigns may not be the first thing that comes to mind when you think of the agricultural industry, but these four campaigns have something to share with any marketer—ag-focused or not.

  • Improve Online Events by Tracking Attendee Behavior

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you ask people about their preferences, their answers aren't always accurate. But by tracking and analyzing behavioral data gathered during webcasts you'll be able to "hear" what your customers and prospects really think.

  • How Brands Use Facebook: Hashtags, Content Types, and User Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook brand posts containing hashtags are not yet driving additional engagement, instead performing at the same level as posts without hashtags, according to a recent report by Simply Measured.

  • Which Comes First: Content or Marketing Automation Software?

    Article

    CONTENT TYPE: Article | TOPIC: None

    For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier. For marketers, however, it's not that simple. (Of course not, we're marketers!)