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  • Seven Tools for Finding Great Content to Share

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven low-cost tools will help you to find and share great content.

  • How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.

  • Can Marketing Automation Work for Your Company?

    Article

    CONTENT TYPE: Article | TOPIC: None

    I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too cold...

  • Inside the C-Suite's Mind: Top Challenges and Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    C-suite leaders say changes in technology are dramatically affecting their operations and forcing them to overhaul every aspect of their business, according to a new report by IBM.

  • How to Do Responsive Web Design Right [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are...

  • #SocialSkim: Social Media This Week, Including Social Sales and Social ROI

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum.

  • Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)

  • 15% of American Adults Don't Use the Internet or Email

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American Life Project.

  • Six Tips for Fitting Social Media Into a Packed Schedule

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.

  • Five Tips to Increase Your Email Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email.

  • Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia.

  • Einstein Told Me the Secret to Effective Online Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.

  • The Top 5 Rules of Gamification for Training

    Article

    CONTENT TYPE: Article | TOPIC: None

    There may be whispers of it in the workplace, but if learning leaders haven't heard a lot about gamification yet, they will in the near future.

  • Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.

  • Most Valuable Global Brands: Apple, Google, and Coca-Cola

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the first time in the history of Interbrand’s 100 Best Global Brands report, there is a new No. 1 brand: Apple.

  • Five B2B Marketing Trends to Watch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.

  • 2014 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

  • 1-800-MARKETING: Transitioning From Service Provider to Value Generator

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify the difference.

  • What Are the Best Days and Times to Post on Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.

  • SEO Strategies Every Company Needs to Master [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need to develop an SEO strategy for your company? Check out the suggestions in these two infographics for creating a strategy suited for your business.