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  • A More Human Model for Product Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: None

    The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.

  • Use Social Media to Create a Snowball Effect for Your Holiday Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday campaigns.

  • Are Companies Getting a Positive ROI From Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS).

  • Five Best-Practices to Increase Registration Conversion

    Article

    CONTENT TYPE: Article | TOPIC: None

    Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for online registration that have been proven to increase conversion rates for leading B2B brands.

  • Top Tips for Writing Successful SMS Marketing Messages [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Write SMS messages that rock by following the tips in this Text Marketer infographic.

  • 2014 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs.

  • The Opt-Out Email List: To Send or Not to Send?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an email "opt-out" list).

  • Email Open Rates and Click Rates Fell in 2Q13

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon's quarterly email trends and benchmark report.

  • The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content Marketing Institute.

  • Four Things Marketers Should Know About the New General Solicitation Rules

    Article

    CONTENT TYPE: Article | TOPIC: None

    Private companies and investment firms are no longer forbidden from advertising that they are seeking investors. But their marketers and PR professionals still need to stay on the right side of the law.

  • #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo Changes

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you.

  • Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent report by The Search Agency.

  • Should You Be Worried About Google's Hummingbird Update?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...

  • What Google Hummingbird Means for Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.

  • Social Media Spam Up 355%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.

  • Forget the Funnel, Use the Sales Radar to Find the Invisible Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.

  • The Other C Word: Your Key to Great Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.

  • Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.

  • Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.

  • Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?