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  • Hey, Social Media! Everything I Learned About Marketing Came From Comedy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons.

  • The Future of Online Video Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting on behalf of Videology.

  • Tips for Working With Blogger Advocates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.

  • #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!

  • Six Public Speaking Tips That Help Your Marketing, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.

  • Remote Working on the Rise

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although some companies, such as Yahoo, have sought to curtail telecommuting in recent years, a growing number of creative professionals are working outside the office, according to a recent report from The Creative Group.

  • Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.

  • Five Tips to Enhance Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.

  • Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.

  • Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.

  • Five Content Marketing Takeaways From Ron Burgundy

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away.

  • The Five Data Management Practices B2B Marketers Are Overlooking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible.

  • 2014 Marketing Agency Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US.

  • Three Ways to Kick-Start Your Small-Business Marketing in 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you among 29% of small business owners and marketers who feel overwhelmed by online marketing? Check out these tips—and an infographic full of useful data—that can help you gain some control.

  • Results-Driven Marketing Creative in Four Steps, Part 4: Matching the Lead Gen Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process.

  • How Companies Use Twitter: Big Brands vs. Small Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.

  • Destroy Your Website in 13 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones.

  • Eye-Tracking Study: How to Beat Display Ad Blindness

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data from Infolinks.

  • Top 50 Overused Words in Press Releases [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead.

  • Six Tips for Executing a Successful Augmented Reality Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep in mind.