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Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.

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Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.

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What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.

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Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.

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Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.

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Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.

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Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.

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How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to click?

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Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report from Return Path.

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Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey.

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Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).

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Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to recent research from from The Center for Marketing Research at University of Massachusetts, Dartmouth.