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  • Four Surefire Ways to Fail at Tradeshow Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.

  • How to Reach World Cup Fans Without a Big Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.

  • Eight Ways to Find Out Whether Your Analytics Team Is Effective

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do you know your team is effective?

  • How Mobile Consumers Engage With Promotional Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.

  • Seven Small Online-Conversion Details That Make a Big Difference

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to small, overlooked details.

  • The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.

  • The Most Effective Calls to Action for Facebook Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.

  • The Skinny on PR and How to Make It Work for You

    Article

    CONTENT TYPE: Article | TOPIC: None

    To help you navigate the world of PR in today's world, here’s a road map to understanding its contours and features—along with tips on how to get some of that PR yourself.

  • The Science of B2B Online Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.

  • How to Boost the Effectiveness of Your Online Forms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to click?

  • The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.

  • How Email Blacklists Affect Marketing Campaigns [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report from Return Path.

  • What Separates 'A' Marketers From the Rest of the Pack? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey.

  • #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).

  • Five Video Conference Horror Stories and How to Avoid Them Yourself

    Article

    CONTENT TYPE: Article | TOPIC: None

    A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and unprofessional gaffes.

  • How Charities Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to recent research from from The Center for Marketing Research at University of Massachusetts, Dartmouth.

  • Three Questions Nonprofits Should Not Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix them than to bury your head in the sand and risk permanent failure.

  • The Social Side of FIFA World Cup 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play during the World Cup and its advertising?

  • The Most Popular Topics on Facebook and Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.

  • How to Manage Your Virtual Workforce

    Article

    CONTENT TYPE: Article | TOPIC: None

    Deploying a team of remote employees can help companies increase productivity, boost morale, and achieve substantial cost savings. However, managing those workers can be extremely challenging.