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  • What Clients Expect of Marketing and Ad Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to a recent report from Domus and Harris Interactive.

  • Four Tips to Accelerate Sales Through the B2B Content Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.

  • Which Search Engines Deliver the Most Engaged Visitors?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience?

  • Happy Third Birthday, Google+! Now What? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.

  • Is Facebook Still Cool? And for Marketers, Does It Matter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?

  • #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.

  • The US Marketing and Advertising Hiring Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to a recent report from The Creative Group.

  • Hospitality: The Impact of Tech on Customer Loyalty

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level that travelers desire.

  • 10 Ways to Boost Your Google AdWords Search Ads Right Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI.

  • When Are Consumers OK With Brands' Collecting Personal Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in return, according to a recent report from Software Advice.

  • How to Engage With Facebook Fans to Build a Successful Nonprofit

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization?

  • The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.

  • Mobile Email Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice.

  • How to Be the Worst Email Marketer in 10 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.

  • Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.

  • The Content Consumption Habits of LinkedIn Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.

  • Four AdWords Mistakes That Drag Your CTR Down

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.

  • The State of B2B Search Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.

  • Six Benefits of Using a Subscription Model for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.

  • #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.