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  • Seven Tips for Effective Digital Coupon Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.

  • Are Marketers Ready for Google's Search Algorithm Changes?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift.

  • Five Things Digital Marketers Can Learn From Software Developers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work.

  • Email Etiquette: Do Consumers Like Humor and Informality?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?

  • How a Lead Becomes a Customer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.

  • 10 Questions Every Marketer Should Ask Before Buying Audience Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience.

  • #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea!

  • The State of B2B Sales Messaging [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.

  • Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.

  • The Easy Way to Go Global With Inbound Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.

  • American Teens' Favorite Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center.

  • Six Drivers of ROI in Event Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.

  • Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace.

  • How Americans Plan to Spend Their Tax Refunds

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half (47%) of Americans expecting a tax refund plan to put the money into savings, according to a recent report from the National Retail Federation.

  • Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level.

  • Quick Tips for Perfecting Your Instagram Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips.

  • What B2B Buyers Value Most on Vendor Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.

  • How to Use Quizzes for Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.

  • How Marketers Brainstorm and Use Content Ideas

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.

  • 15 Email Marketing Myths Debunked!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How well do you understand email marketing? Here's a look at common misconceptions regarding email.