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  • 17 Handy Tools for Entrepreneurs, Startups, and Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more productive with these 17 handy tools.

  • The Top 10 Companies LinkedIn Members Want to Work For

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google is the most attractive employer on LinkedIn, in that it does the best job of any major US corporation of attracting and retaining professionals, according to recent research from the social network.

  • Six B2B Takeaways From Six Great Facebook Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising.

  • The Top Reasons Consumers Abandon Online Shopping Carts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.

  • For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Websites

    Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.

  • How to Craft Outreach Emails That Convert

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.

  • What Grade Do Marketers Give Their Personalization Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings?

  • Presentation Power: How the 2016 Presumptive Presidential Nominees Stack Up [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Presentations are about much more than words said. They're about word choice, delivery, body language, hand gestures, and much more. So how do the presentation skills of Donald Trump and Hillary Clinton measure up?

  • 10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate with IT teams to drive business growth.

  • Marketing Agencies' Favorite Digital Tools and Services

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?

  • Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.

  • Content Marketing Staffing Trends for 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.

  • Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.

  • Take 10: Get a Seat at the CEO's Table

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table.

  • #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!

  • Three Essential Principles for Talent Sourcing in 2016

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. Success will require some trial and error, but you'll be on your way to finding quality talent if you follow these principles.

  • The 10 Highest-Rated CEOs by Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bain & Company head Bob Bechek has the highest approval rating of any large enterprise CEO, with 99% of his employees saying they like the job he's doing, according to a recent report from Glassdoor.

  • B2B vs. B2C Content Marketing: Stuff You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

  • Here Comes the Query: Wedding-Related Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries peak in the spring and summer, according to recent research from Bing.

  • How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.