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  • Three Tips for Building Internal Support for Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it this year?"

  • Consumers' Preferred Retail Shipping Options

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando.

  • A Beginner's Guide to Creating Video Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.

  • Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.

  • Are Marketers Satisfied With How They're Using Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data? To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April 2016.

  • How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale.

  • How to Build a High-Converting Marketing Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.

  • The Current Marketing and Advertising Hiring Climate (2H16)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams in the second half of 2016, according to recent research from The Creative Group.

  • Five Outbound-Email FAQs That Stump Even Experienced Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough to answer.

  • Email Marketers' Top Areas of Focus in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra.

  • Six Excuses Small Businesses Make for Not Having a Website [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.

  • Take 10: DIY Public Relations in 15 Minutes a Day

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Public Relations

    In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help.

  • Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.

  • #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.

  • The Amazing Scope of What Happens Online in a Minute [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo.

  • How to Get Past the Dreaded SEO Plateau

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.

  • The 25 Most Influential Content Marketers on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.

  • How You Can Conquer These Three Negative Content Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.

  • How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.

  • Trending Content Topics in B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.