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  • Brand Admiration and the Value of Respect: How to Build a Revered Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect?

  • Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization.

  • Email Marketing Insights: Budget and Tactic Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.

  • How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns.

  • Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing leaders who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges arise with scale, and how to approach those challenges.

  • The ROI of AdWords Spend for B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What is the return on investment for B2B companies when they spend on Google AdWords search advertising?

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • 2Q16 Email Deliverability Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.

  • How to Build Your B2B Marketing Empire From the Ground Up

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?

  • Take 10: How to Create and Leverage Testimonial Videos

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content.

  • Top 7 Reasons Creative Directors Need Digital Asset Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore.

  • #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases.

  • The 10 Tech Companies With the Best Reputations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.

  • YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.

  • The Most Effective Digital Lead Generation Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.

  • Monitoring Customer Experience: A Holistic Approach for Business Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.

  • Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.

  • Who Is Responsible for Marketing Technology Purchase Decisions?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.

  • Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.