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  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.

  • Never Miss a Step in Your Social Media Marketing Schedule [Checklist]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success.

  • The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender?

  • What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tip should help.

  • Nine B2B Funnel Metrics You Can't Live Without

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Which are the most important metrics to be tracking in your sales funnel? Close more deals by assessing these key comparison metrics.

  • 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.

  • Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.

  • Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics.

  • Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.

  • How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Best-selling author Allison Maslan shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar.

  • Four Considerations Before Investing in AI for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.

  • Top 10 Video Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.

  • The Top Factors That Slow B2B Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad.

  • Five Tips to Ace This Holiday Season With Search Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.

  • Why ABM Isn't Working (And How to Fix It)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.

  • Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted.

  • How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.

  • Black Friday and Cyber Monday Email Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.

  • Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.