FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • A Marketer's Guide to Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.

  • Proving Marketing to Execs (Part 2): Marketing's Language Problem

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Every business function has its specialized vocabulary, but marketing terms are often vague or undefined—or their meaning is not agreed upon. A universal language is necessary for proving marketing's value to the execs in your company. Here's what you need to know.

  • Campaign Expansion in 2021 Requires B2B Marketing Agencies and PR Firms to Keep Pace With New Market Demands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The tides are changing in the relationship between B2B organizations and their PR and marketing agencies. Market demands have shifted, and both sides of the client/agency relationship must adapt. Read this article for survey-based insights.

  • Business Video Benchmarks: Content, Engagement, and Distribution Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.

  • Content Marketing Salaries: Pay Ranges for Seven Common Job Titles

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers.

  • Best-Practices for Reaching and Marketing to the C-Suite Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.

  • How to Adapt to the Permanently Hybrid Workplace of the Future

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way.

  • How to Level-Up Your Company Culture [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture?

  • Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Loni Stark, vice-president of strategy and product at Adobe, opens up about managing an enterprise team remotely and bringing your whole self to work, as well as how creative pursuits outside of work can improve on-the-job performance and satisfaction.

  • Business Agility Is the New Norm. Do You Have What It Takes?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

  • Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can you integrate such valuable intent data into your marketing strategy? Find out.

  • A Quick Guide for Website Image Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?

  • How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.

  • How to Push Customers Down the Brand Loyalty Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

  • How Social's Influence on Brand Discovery Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • How to Achieve Loyalty & Growth Through Customer Experience Excellence

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.

  • The Pandemic's Impact on Marketers' Email Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.

  • Proving Marketing to Execs (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.

  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?

  • Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.