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  • Are Marketers Succeeding With Their Personalization Strategies?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft.

  • Geotargeting: Proven Practices of Location-Tailored SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.

  • Content Marketing and Social Media Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.

  • Nine Ways to Have More Effective Meetings [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Think meetings are boring, unnecessary wastes of time? Then you're doing them wrong. Check out these tips for making meetings productive.

  • Ignoring Mobile? Then Say Goodbye to Your Marketing Plan

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile into your marketing plan.

  • #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns.

  • The Most Popular Times for Using Chat and Dating Apps

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    CONTENT TYPE: Chart | TOPIC: None

    The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.

  • Five Twitter Mantras: How Not to Be Unenlightened on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless?

  • How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention.

  • Mobile App Revenue Forecast: Spend Trends Through 2020

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    CONTENT TYPE: Chart | TOPIC: None

    Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according to a recent forecast from App Annie.

  • Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.

  • How to Get More Organic Traffic to Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.

  • Small Business Owners' Top Marketing Priorities and Challenges in 2016

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.

  • Five Strategies to Map Out Your SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Check out these five tips for getting your business to rank higher in search results.

  • How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world.

  • The 25 Most In-Demand Skills on LinkedIn [Infographic]

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    CONTENT TYPE: Chart | TOPIC: None

    LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network.

  • A Four-Step Process for Creating Compelling Content for Your Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.

  • How to Improve the Relationship Between Marketing and Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.

  • What Marketers Need to Know About Snapchat [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?

  • Take 10: What Does SEO Look Like Today?

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: SEO

    In just 10 minutes, we'll show you what really matters to search engines today. You'll gain tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, how to apply social signals, and simple on-site optimization to improve your rankings.