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  • Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • How AI-Powered Marketing Tools Will Help SMBs

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.

  • Do You Really Need to Hold That Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.

  • The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.

  • How to Land Your Holiday Emails in the Inbox

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Want to meet or beat your 2022 holiday email marketing goals? Join this webinar to learn three simple things you can do right now to help your fourth quarter emails perform... before the holiday rush. You'll also learn which pitfalls to avoid and how to stay out of the spam folder. Sponsored by ZeroBounce.

  • The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

  • Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.

  • To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.

  • Nine Highly Effective Ways to Get Client Referrals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently.

  • The Drivers of the Current Digital Advertising Boom

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

  • 2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.

  • Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.

  • The ROI of B2B Account-Based Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.

  • The Anatomy of a Great Sales Outreach Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.

  • A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode.

  • Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.

  • Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.

  • The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.

  • What's Driving the 'Great Resignation': A Look at Why Workers Quit

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?