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  • Customer Marketing: The Key to Surviving the Economic Downturn

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.

  • How to Increase Customer Referrals

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article.

  • Industry Foresight: Forecasting the Future of Your Market

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?

  • Supercharge Your Strategy With Content Syndication

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Discover the benefits of content syndication—namely, boosting lead generation, brand awareness, and SEO performance—and learn how to execute an efficient, effective program. Learn how content syndication can support your marketing objectives in 2023. Sponsored by DemandScience.

  • How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.

  • The Ultimate Checklist of What Every Website Needs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic explores exactly what you need to do to launch a successful website, from making a great impression to converting visitors.

  • First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.

  • How to Use Positioning Frameworks to Build Powerful Messaging

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.

  • The 10 Things Great Marketing Writers Do That Set Them Apart

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

  • Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

  • Three Ways to Help Women Join the Ranks of Agency Owners

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.

  • Five Serious Content Marketing Mistakes You Need to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.

  • 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.

  • It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.

  • Less Humor, More Inspiration: The Messaging People Want From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

  • Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.

  • The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.

  • Is Microlearning the Future of Workplace Training? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules?

  • How to Build a High-Converting Lead Magnet

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.

  • What Keeps Senior Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.