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  • Marketing Experts Reflect on Their 2020 Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications asked some of the marketers who had shared their opinions at the start of the year to revisit their earlier predictions.

  • Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisions.

  • Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.

  • How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.

  • Seven Crucial Marketing Automation Workflows You Need for Building Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.

  • Economic Uncertainty Is Resurrecting the CMO Role

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital.

  • Listen While You Work: The Media Habits of Remote Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.

  • How to Advance Racial Justice Within Your Organization

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.

  • 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.

  • The Essential Qualities B2B Brands Look for in Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to recent research from TopRank Marketing.

  • Your B2B Marketing Career: The Parable of Melanie the Mindful Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be.

  • How to Effectively Talk to Your Customers During a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.

  • Why Website Load Time Matters in 2020 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Most marketers know that having a speedy website matters. But just how important is site load time?

  • To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.

  • How Committed Are Big Advertisers to Content Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council.

  • The Content Crisis: How to Make Digital Your Difference

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.

  • A Six-Step Checklist for Planning Your Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be hard to know how to begin. That's where a checklist can be useful. Like this checklist.

  • Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based programs demonstrate higher conversion and close rates than traditional demand programs. So, companies of course want to focus on winning and growing target accounts in the year ahead. But there are ways you can make ABM even more successful and maximize ROI.

  • Analytics on the Edge: Lessons in Transforming Data's Impact [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Discover a new, more effective way to analyze your data in this B2B Backstage keynote with Avinash Kaushik, digital evangelist for Google.

  • 10 Simple Tips and Tropes for Writing Engaging Social Media Copy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.