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  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • AI in Marketing: Three Strategic Steps CMOs Should Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

  • Beyond Email: Tips to Get the Most Out of Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Communications

    Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.

  • Content and Messaging Strategies for Long-Lifespan Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

  • How Do Marketers Learn About New Marketing Agencies?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

  • Are Google's AI Overviews Good or Bad for Brands? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

  • What's the Difference Between PR and Publicity? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographic.

  • What 600 Marketing Ops Pros Say About the State of Their Profession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

  • The Content Creation Process: How to Develop High-Performing B2B Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Get Andy Crestodina and team's best practices for high-performing content! From your first a-ha moment of a new content idea to reviewing your post-publish reports, Andy's comprehensive process sheds new light on how to wring the most potential out of your content. Andy's SEO tips are always ahead of the game. And with Andy's insights, you will be too.

  • How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

  • What's Holding Enterprise Marketers Back From Data Analytics Success?

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    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

  • How Generative AI Is Actually Benefiting Enterprise Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

  • How Mobile Phones Hurt Work Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.

  • Five Marketing Strategy Frameworks to Choose From for Business Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

  • How Employee Advocacy Brings the Human Back to B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

  • The Secret to Scalable B2B Marketing and Sales: Business Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.

  • 20 Social Media Trends to Watch in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

  • Social Media Measurement & Analysis

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

  • How Concerned Are Americans About AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.