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  • What's New in Video Marketing? Trend Predictions for 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy marketers can plan for in the coming year.

  • What Marketers Get Wrong (And Right) About Different Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online behavior?

  • Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds.

  • How to Take Over Google's Featured Snippets and Win Voice Search in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • Nine Ways to Motivate Your Remote Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Keeping employees motivated and engaged can result in happier, more productive employees. Check out these nine tips to help you keep your remote team—or any team—feel connected, appreciated, and excited.

  • Do Consumers Want Businesses to Take Political and Social Stands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social.

  • Four Agile Practices for More Efficient Content Production

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.

  • What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here.

  • Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read?

  • #SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...

  • How to Perfect Your Retail 'Google My Business' Listing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts advise about how to optimize it.

  • Stop Drowning in Metrics and Optimize KPIs That Move the Needle

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three steps instead.

  • Would Consumers Rather Lose Their Phones or Their Wallets?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?

  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.

  • Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way.

  • How to Maintain Brand Authenticity in Today's Politically Polarized Climate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic.

  • How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Most of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon come from third-party sellers. Is it the right platform for your brand?

  • The Buying, Device, and Content Behavior of Amazon Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that.

  • Marketing Tips for Livestreaming on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.