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  • Outcomes Are In: Why Outcome-Based Marketing Is So Successful

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.

  • How Emotional Intelligence Impacts Career Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success.

  • How to Engage Your Marketing Audience With Hollywood Techniques

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.

  • How to Build an Effective B2B Customer Retention Plan

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

  • How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

  • How to Make Your Brand's Storytelling More Compelling

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.

  • Are Businesses Creating and Using Brand Guidelines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.

  • 15 Leadership Lessons From Female Founders and CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic.

  • The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

  • Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.

  • How to Find a Life-Changing Mentor [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles so that you can figure out the right fit for you.

  • How the Pandemic Has Made It Harder to Close B2B Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad.

  • The Target CPA Hype Is Real: A Checklist for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.

  • How to Create a Corporate Video Brief: Use This Easy Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.

  • Why B2B Branding Is More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Strong branding is now crucial in B2B—especially since digital transformation has accelerated. Here's how to navigate current market shifts and develop a strong B2B brand.

  • What to Expect in Your RFP Process for a DAM Solution

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview.

  • The State of Content Entrepreneurs: Motivation and Pay Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.

  • The Benefits of LinkedIn for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust.

  • Doubleheader Event: B2B Marketing & Ad Trends

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    If you're like most marketers, you keep an eye on the latest trends to make sure your brand is keeping up. Now's the time to put a method behind your trendwatching and learn how to take advantage of new ad channels like Connected TV—and much more. Sponsored by MNTN.