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  • How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.

  • Which B2B Content Types Deliver Great Leads?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

  • #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer!

  • Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

    Article

    CONTENT TYPE: Article | TOPIC: None

    Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.

  • Marketers' Biggest Challenges With Social Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.

  • How Successful Companies Engage Customers During the New-Product Development Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.

  • The Most Trusted Channels for Branded Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.

  • How to Supercharge Your Marketing With Visual Storytelling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.

  • Take 10: Seven Steps to Social Media Marketing Success

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts.

  • Seven Tools for Creating Infographics Without Using Photoshop

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs.

  • The 20 Most Valuable Global Brands in 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown.

  • Three Common Mistakes Mobile App Marketers Make, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    How mobile app makers and marketers learn from their peers' mistakes is what empowers them to create an app that engages users. So let's take a look at three common mistakes—and how to avoid them.

  • Three Easy Tips for Hyper-Personal Push Notifications

    Article

    CONTENT TYPE: Article | TOPIC: None

    For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away.

  • The Top Online Lead Generation Tactics and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.

  • Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits.

  • The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than non-Hispanics.

  • LGBT Consumers: What Marketers Need to Know

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services.

  • How to Use Analytics to Prove the Impact of YouTube Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business.

  • Top Five Global Trends Shaping the Travel Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel this summer.

  • The Top US Advertisers Last Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers.