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  • How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.

  • Trending Content Topics in B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.

  • Build a Mighty Email List With Lead Magnets

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    A lead magnet is a free offer you make in exchange for an email address. Of course, not every person who gives you an email address is a hot lead, but if you’ve collected an email by offering a useful and highly relevant gift, the person who requested it may have the potential to become one.

  • Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.

  • How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to Post

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven.

  • Sales Tactics in the Digital Age [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.

  • #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.

  • A Crash Course: Start an Online Business in Three Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.

  • How Quickly Do Consumers Abandon New Mobile Apps?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.

  • TV Ads Are Better Than Online Video Ads (and How to Build a Great One)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are identical, customers react more positively to the televised ad.

  • Psych! Five Principles That Explain Why Consumers Take Action (or Don't)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data something more enigmatic is at play: the human mind.

  • How Brands and SMBs Are Using Video Marketing [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.

  • How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.

  • The Selfie Strategy: Build Brand Loyalty Like a Kardashian

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.

  • The 10 Most Popular iPhone Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most time, according to recent research from App Annie.

  • US Mobile Travel Habits [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Three out of four Americans plan to take at least one trip next year. So, how will those travelers use their mobile devices when they make travel plans?

  • Five To-Do's for a Rebrand That Rocks

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must for rebranding success.

  • The Most Effective Sales Training Approaches

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success?

  • Five Local SEO Tips for Small Business Owners

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.

  • Why People Share Content on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?