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  • Is Email Marketing Performance Improving?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

  • #SocialSkim: New Algorithm Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends...

  • Six B2B Sales Tools to Help You Finish the Year Strong

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With the year quickly coming to a close, many companies are looking to ramp up their sales efforts to hit or exceed their projected numbers for the year. These six platforms can help B2B sales departments close out the year strong.

  • Nine Ways to Crush Your Sales Goals in 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Pow! Bam! Knock those sales goals down next year! An infographic by the RAIN Group Center for Sales Training offers nine ways to be a sales hero in 2018.

  • The Keys to Successful Shopper-Retailer Delivery Communication [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers expect to be notified quickly by retailers when there is an issue with their shipment or when their delivery date changes, according to recent research from Dropoff.

  • Three Ways Marketers Can Use Both Data and Common Sense

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line.

  • Will Mobile Devices Replace Desktop Computers? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?

  • The Three Content Types That Most Influence E-Commerce Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.

  • The Future of Marketing: Five Marketing Megatrends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018.

  • Top Nine Social Media Trend Predictions for 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahead of competitors and keep your followers engaged.

  • Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.

  • Webinar Benchmarks: Marketing, Scheduling, and Length

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?

  • An Eight-Step Guide to Building Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget for the upcoming financial year or quarter.

  • What the Best SEOs Know About Keyword Research (And Four Tools They Use)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • How Tech Will Transform Event Management [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.

  • The Impact of 17 Factors on Google Search Rank

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush.

  • How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If an explainer video is a snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content alone; sometimes, you need to serve up a full meal.

  • Boost Your Productivity at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Ready to get more done at work? Check out this infographic with tips on how to be more productive.

  • How to Use Four Recurring Hashtag Trends for More Effective Tweets

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Brand-specific hashtags in your Tweets can be helpful, but it's also important to use trending hashtags. Each day of the week comes with its own commonly used hashtags, and your brand can get in on the action.

  • Social Media and Blog Usage by Fortune 500 Companies in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center for Marketing Research, University of Massachusetts, Dartmouth.