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  • A Look at the Gen Z Audience on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

  • How to Win With CX in the Hybrid World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.

  • The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry.

  • Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.

  • Enhancing Digital Content Collaboration in the Hybrid Workplace

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.

  • The Common Characteristics of Viral TikToks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

  • B2B Marketers: Seven Steps for Writing a Killer Creative Brief

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group.

  • Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    When you create an agency in two days—as Rob Simone did with Summer Friday—you want it to be culturally sustainable. That means focusing on its people.

  • How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

  • Five Types of Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.

  • The Anatomy of a Great Business Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.

  • Great CX Calls for New Strategies and Stronger Collaboration

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.

  • How to Use Hybrid Events for Lead Generation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component. Join us for a conversation that will provide insights into how to use these hybrid events for lead generation. Sponsored by Glisser.

  • What Neuroscience Tells Us About Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

  • Budgeting for 2022: Marketers' Email Spend Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

  • Five Great Sales Follow-Up Email Subject Lines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

  • Three Ways to Adapt Your Sales Content for Virtual Selling Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • The Industries Americans Say Are Least Trustworthy

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.