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  • Why Your Influencers Matter Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.

  • Android Widens Smartphone Lead in August, RIM Slips

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

  • 5 Reasons You Shouldn’t Be a Content Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs chief content officer and blogger Ann Handley

  • Five Tips for Writing Effective Sales Letters

    Article

    CONTENT TYPE: Article | TOPIC: None

    Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.

  • Pew: Americans Rely on Multiple Media for Local Info

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would have no major impact on their ability to find local information, according to a report by Pew Research.

  • You've Got to Love What You Do: In Memory of Steve Jobs

    Article

    CONTENT TYPE: Article | TOPIC: None

    In memory of Steve Jobs, co-founder of Apple, MarketingProfs pays tribute to one of his best speeches, urging graduates to pursue an authentic, curious life doing what they love.

  • Marketing Smarts Podcast: Frank Days on Agile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs's Marketing Smarts podcast host Matt T. Grant interviews Frank Days, practitioner of Agile Marketing, to learn how it helps folks work together quickly to get more done.

  • From Action to Engagement: The Call to Action Comes of Age

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use.

  • Twitter Users Want Brands to Respond to Their Complaints

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from Maritz Research. Most companies, however, don't appear to be listening.

  • On Agile Marketing, With Frank Days: Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.

  • What a Blockbuster Film Reveals About Changing Consumer Appetites

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Duke Greenhill discusses how the blockbuster "Rise of the Planet of the Apes" capitalizes on people's ability to feel sympathy for digital creations and how marketers can use this fact now for their storytelling.

  • Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. But which should you appeal to?

  • How to Increase Web Traffic via Organic Search

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.

  • Visitors Stay on Facebook Far Longer Than on Any Other Top Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to data from Nielsen.

  • Crunch the Numbers to Help Execs Learn the Value of Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ron Ploof gives a quick overview of how execs favor traditional media and how to use numbers to gear their interest towards social media.

  • Is Your 'About Us' Page Effective?

    Article

    CONTENT TYPE: Article | TOPIC: None

    For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.

  • Websites Top Online Source of B2B Leads, but Still Underperforming

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus.

  • 3 Reasons Video Isn't as Scary as it Seems

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Corey O'Loughlin takes the fear out of the biggest reasons people avoid filming videos: thinking it needs to be perfect, you have to do it yourself, and worrying about the views

  • Three New Ways to Market Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.

  • Direct and Digital Marketing Jobs Weakening in 4Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies, citing analytics-related candidates as among those in greatest demand over the next three months.