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  • From Action to Engagement: The Call to Action Comes of Age

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use.

  • Twitter Users Want Brands to Respond to Their Complaints

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from Maritz Research. Most companies, however, don't appear to be listening.

  • On Agile Marketing, With Frank Days: Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.

  • What a Blockbuster Film Reveals About Changing Consumer Appetites

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Duke Greenhill discusses how the blockbuster "Rise of the Planet of the Apes" capitalizes on people's ability to feel sympathy for digital creations and how marketers can use this fact now for their storytelling.

  • Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. But which should you appeal to?

  • How to Increase Web Traffic via Organic Search

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.

  • Visitors Stay on Facebook Far Longer Than on Any Other Top Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to data from Nielsen.

  • Crunch the Numbers to Help Execs Learn the Value of Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ron Ploof gives a quick overview of how execs favor traditional media and how to use numbers to gear their interest towards social media.

  • Is Your 'About Us' Page Effective?

    Article

    CONTENT TYPE: Article | TOPIC: None

    For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.

  • Websites Top Online Source of B2B Leads, but Still Underperforming

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus.

  • 3 Reasons Video Isn't as Scary as it Seems

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Corey O'Loughlin takes the fear out of the biggest reasons people avoid filming videos: thinking it needs to be perfect, you have to do it yourself, and worrying about the views

  • Three New Ways to Market Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.

  • Direct and Digital Marketing Jobs Weakening in 4Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies, citing analytics-related candidates as among those in greatest demand over the next three months.

  • Are You Ignoring a Segment of Your Audience?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target audience for years and now realizes the profits to be reaped.

  • How to Get to the Bottom of Base Sales Drivers

    Article

    CONTENT TYPE: Article | TOPIC: None

    To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ROI.

  • Behavioral Mindsets Influence Search Patterns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that drive Web search.

  • Keeping Score: Make Tracking Stats Fun With Gamification

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.

  • Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner.

  • 'Like' Means Different Things to Different People

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, according to a new study by ExactTarget.

  • What's the Best Marketing Advice You Ever Received?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap asked the MarketingProfs Facebook and LinkedIn group, "What's the best marketing advice you received?" And the fantastic tips rolled in!