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  • Top Brands Engaged Online via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.

  • B2B Marketers Latching Onto Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers.

  • Real Marketing Analytics for B2B Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads through the lead life cycle, which requires visibility into how you drive, track, and evaluate leads, and it requires the ability to determine when leads are "sales-ready" and when they are not.

  • What Banner Ads Can Learn From Billboards

    Article

    CONTENT TYPE: Article | TOPIC: None

    Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright dumb content, creating an aversion to this otherwise effective form of advertising. In their design and potential effectiveness, banner ads are very similar to outdoor billboard advertisements. They have to be quick, catchy, and well planned out to be effective.

  • Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials

    Article

    CONTENT TYPE: Article | TOPIC: None

    What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it runs the risk of undermining its own potential.

  • Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional campaigns. Here, in Part 2, we'll talk about how to put your site search to work in even more ways to improve the return on your site-search investment and create a richer search experience for your customers. Thanks to Web 2.0 technologies and social media, it's easy to add content that showcases your products and helps build your brand.

  • Twitter Lessons from the Lunch Cart

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don't have the foggiest notion of how to do it.

  • Marketing Budgets Safe for Rest of 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels.

  • Pew Report: Internet Use in the Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet & American Life Project.

  • Four in Ten Email Marketers Don't Test

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.

  • Ads Interesting, Not Influential; TV Ads Most Helpful

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found.

  • The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold

    Article

    CONTENT TYPE: Article | TOPIC: None

    Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.

  • Creating Compelling Value Propositions Can Be Fun

    Article

    CONTENT TYPE: Article | TOPIC: None

    It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that do invest the effort to hone and validate their value propositions always get a huge return on their investment.

  • A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.

  • How to Bridge the Marketing-Staffing Gap

    Article

    CONTENT TYPE: Article | TOPIC: None

    If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, marketing efforts are needed to drive sales. What options do companies have to get all the work done and drive business growth?

  • Social Media Popularity Skyrockets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago.

  • Bada-Bing! Microsoft Scores Search Share

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com at 3.15%, Hitwise reports.

  • Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced this week.

  • Google's Secret Weapon: Chrome OS for PCs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. It's our attempt to re-think what operating systems should be."

  • Americans Getting Entertainment News Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 55 million Americans (some 28% of US Internet users) visited an entertainment news site in May 2009—a 7% increase from a year earlier—with omg! and TMZ the leading sites in terms of unique visitors and video views.