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  • Key Email Engagement Tactics: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics.

  • 10 Personal Branding Trends for 2013 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting changes are afoot that will simplify building your brand in 2013.

  • Social Media and Video Influence IT Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 2-4)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The second article in this series answers three questions: How do we get started with lead nurturing/marketing automation? What is lead nurturing and how does it work? How long till we see ROI on lead nurture?

  • Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO."

  • Confusion About How Facebook, Google Make Money

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey from The Search Agency. Users seem to have a better understanding of how search engines generate revenue, however.

  • Building a Culture of Testing and Optimization: Planning (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series of articles that looks at the steps involved.

  • Legal Threat Levels for Online Content-Sharing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic from Kerry and Dan Gorgone can help.

  • Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a study of key trends in paid search, mobile, and social advertising by Marin Software.

  • How to Avoid 'False Choices' in Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.

  • What Drives Readers to Your Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue reading about a topic, according to a report by nRelate.

  • Customer Service via Twitter: A Social Media Experiment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. This infographic displays the results of that experiment.

  • Take 10: A Crash Course in Pricing Strategies

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products.

  • Seven Deadly Email Marketing Sins, and How to Avoid Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!

  • #SocialSkim: Social Media Update, Week of January 7, 2013

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that illustrate how converged media should work—and what the new media universe looks like. Skim to learn!

  • Pew: Digital, Social Technologies Redefining Arts Promotion

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to new report by Pew Research.

  • What You Need to Know About Printing, Including Costs

    Article

    CONTENT TYPE: Article | TOPIC: None

    We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know to make good choices when purchasing printed materials.

  • The Hottest Brands on Twitter in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy.

  • Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing and Sales?" The series will cover 15 questions that are top of mind for companies.

  • A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts.