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  • How to Market Your Book: The Modern Book Tour

    Article

    CONTENT TYPE: Article | TOPIC: None

    As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work!

  • The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons.

  • Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new research conducted by Latitude and About.com. Even so, buying decisions appear to happening more quickly than ever, the study found.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"

  • Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing the magic back into customer relationships.

  • Find Me Maybe: 61% Have Taken a Break From Facebook at Some Point

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a break from using Facebook for several weeks or more.

  • How Often Should You Feed Your Content Marketing Programs?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is too much? How do you find the time to publish?

  • Twitter Delivering Real-Time Insights Into Flu Patterns

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 400 million Tweets are posted on Twitter every day, and that vast flow of information is beginning to offer public health researchers new and timely insights into the patterns of disease and influenza, according to new research led by Mark Dredze of The Human Language Technology Center of Excellence and Department of Computer Science at The Johns Hopkins University.

  • The Social Super Bowl XLVII [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time show, and the blackout. The following two infographics break down the social media buzz during the Super Bowl.

  • Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience!

  • Need to Know: Four Mobile App Marketing Trends for 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top of the mobile marketing game, you have to stay on top of these four trends.

  • Most Frugal US Cities: Atlanta, Orlando, and Tampa

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings Index by Coupons.com, which ranks US cities by their use of digital coupons in 2012.

  • 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI from marketing investments.

  • Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics to employ during the rest of 2013.

  • PayPal Still Dominating Digital Wallet Marketplace

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a piece of the emerging digital wallet market, according to new data from comScore.

  • Mobile Search Advertising Just Got Way Easier: AdWords Enhanced Campaigns

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an upgrade by late February and become the default for all campaigns by June or so.

  • How to Turn Your Office Into a Video Studio

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But where to start?

  • Three Things You Need to Know When Building Your Brand in China

    Article

    CONTENT TYPE: Article | TOPIC: None

    China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked out from the clutter of products. But how, exactly?

  • Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.

  • B2B Benchmarks: Top Tactics for Driving Traffic and Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver of leads, outperforming both LinkedIn and Facebook.