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  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 11, 12)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?

  • Five Advantages of Agile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of agile marketing.

  • Social Network Demographics: Twitter, Pinterest, Instagram, Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to new data from Pew Research.

  • The Benefits of Byline Authorship, and How to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.

  • Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards.

  • Five Tips for Post-Penguin Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: None

    Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully.

  • National Brands Lack Tools to Execute Local Campaigns Effectively

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level, according to a report by the Chief Marketing Officer (CMO) Council in partnership with Balihoo.

  • Seven Tips for Creating a Mobile-Aware Marketing Culture

    Article

    CONTENT TYPE: Article | TOPIC: None

    The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease your organization into mobile?

  • Which Mobile Approach Is Right for You? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you know what you want (and what you don't).

  • Google Forecast to Earn $5B in Tablet Search Ad Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a new report from Marin Software. That would amount to roughly $5 billion in revenues from tablet ads alone for the year.

  • 17 Types of Content That Google Will Eat Up

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

  • Women Business Owners Upbeat, Boosting Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business Owners (NAWBO).

  • Milestones in the History of the Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To remember the Internet's past is to remain open and curious about its future. After all, seeing how far along it has come inspires us to wonder about where it's going. So, the fine folks at AVG have put together an infographic about the history of the Internet.

  • Your Guide to Getting Started With Digital Signage

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, and these marketing tips will help you create an ongoing digital display strategy.

  • Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize content marketing with Pinterest's Secret Boards, and what elements leaders need to create a social business. #Skim for social transcendence!

  • US Trailing W. Europe and Canada in New Media Adoption

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ranks No. 12 in the adoption of new media technologies, and it's expected to slip to No. 14 by 2015.

  • Video: Why and How You'll Be Using It in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013.

  • Is Your Video Platform Future-Proof?

    Article

    CONTENT TYPE: Article | TOPIC: None

    You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video platform and enterprise videos remain accessible and useful as technology advances.

  • Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners Love

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the most social love and a perfect score of 100 among eight major chocolate brands.

  • 10 Lessons From Digital Pioneers on How To Become a Digital Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect.